Whilst I’ve been pondering the ways I can exploit my experience and skills to make money and eventually escape the rat race, I wondered how I should represent myself. Having an online identity relating to you as an individual makes a lot of sense if your business is heavily related to you as an individual too.

For example, if you have a reputation as a public speaker, photographer, life coach, counsellor, or any other similar service, it would make sense to have a domain name that uses your own name.

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